Pierre-Louis
Serafini
Professional INFO
I am a passionate, self-driven UI/UX & Graphic Designer. I am constantly looking to work with new technology, improve my design and learn new trends. My passion for design has instilled in me a keen eye for detail, the ability to work independently as well as part of a team, and the aptitude to jump from project to project with ease.
Developing concepts and artwork, creating graphic design solutions from concept through to completion. Responsible for developing and creating both digital and print design for a wide range of print and online campaigns, publications, and advertising. My skills enable me to work on different agencies of visual communication that offer me to put my knowledge into practice and enjoy a healthy work-life balance.
WORK EXPERIENCE
UI/UX Designer
July 2022 - Now
Cityway
• Creation of the Cityway design system.
• Customization of the application and website for end customers and pre-sales.
• Realization and modernization of the mass mobility solution's functionalities.
• Continuous improvement of the user experience and journey.
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UI Designer
February 2019 - April 2022
Coyote
• Creation and implementation of the company's design system
• Design creation of the e-detect application
• Participation in research and development of "e-detect's" architecture
• Coyote embarked product designed through R-link
• Design improvement and maintenance of the coyote business website
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UI/UX/Graphic Designer
October 2017 - April 2018
DataGalaxy
Partie prenante de l'équipe Agile (sprints de 2 semaines) pour la définition de la stratégie Design et la réalisation de maquettes produit logiciel DataGalaxy
• Création d'infographies pour l'équipe Marketing et Communication
• Réalisation d'icônes pour l'application DataGalaxy
• Participation à la définition du besoin avec le Product owner (wireframe, mokup)
• Elaboration de prototypes avec Sketch
• Intégration des prototypes et paramétrages des interactions sur InVision
• Collaboration avec les equipes dev-front pour la mise à disposition des assets
• Propositions d'évolutions via des mock-up
• Réalisation de vidéos pour l'équipe Commerciale
• Etroite collaboration avec différents intervenants externes (chargée de relations presse, agence marketing...)
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Art Director
Oct 2015 - Sep 2017
Wingz
Worked collaboratively with full-time marketing team on the conceptualization of all creative projects. Tasks include creating on-brand graphics for digital and print, aiding overall strategy and development, and conducting market research.
Projects include:
• Animated video displayed at Dallas and Austin airport.
• Online and print advertising (Facebook cover/ads, newspaper ads, gif/static banner, fliers....)
• Core value design
• E-mail design to be used for Mailchimp campaigns
Work on UI design to create multiple UI assets. Take concepts from user flows, through wireframes and prototype to final rendering in Sketch. I work closely with the engineering team in order to create a good workflow, reduce misconception and produce the best results.
Projects include:
• Designing mobile interface (android, IOS, Web app)
• Producing an on-boarding solution to improve the sign up flow
• Creating UI style guide
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Graphic Designer
Nov 2012 - Feb 2013
ICE Design
• Produced online advertising (animated and static) banner, poster, etc.
• Created Webpage design
• Edited and retouched photographs used in online product advertising
• Provided design and layout for weekly newsletters
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Graphic designer
UI Designer July 2011 - Nov 2011
Wontok
• Managed the new design of the software 'Big Pond Security' following guidelines.
• Created online advertising to promote the new version of the software.
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Graphic Designer - Web Designer - Motion Designer
Oct 2008 - Feb 2010
PuMa Conseil
Provided design, print and online advertising to different brands through:
• Print and online advertising
• Promotional and event displays
• Emails and landing pages
• Corporate website and social media
• Videos
• Multimedia interfaces
• Created and managed new website design and realization from conceptualization through completion.
• Effectively worked within strict style guides, multilingual requirements and packaging standards.
Languages
English : Proficient in both
spoken and written
French : Mother tongue
Portugues : Beginer Level
German : Scholl level
Softwares
Figma, Adobe XD, Sketch
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe Premiere
Adobe After Effect
Unity
Skills
Creative
Meticulous
Fast learner
Well-organized
Works well independently
and as a team member
Curious
Competitive spirit
Polyvalent
Open to novelty
Proactive
EDUCATION
EDUCATION

Additional skills
• BNSSA
• Permis Bateau
• PSE 2
• Plongée: Niveau 2